Legal marketing using video, the importance of syndication

In the final installment of my three part series on using video in your legal marketing or law firm marketing program I cover the vital importance of being able to syndicate your content over the internet and into search engines.

Now many people are familiar with SEO, or Search Engine Optimization, in which some firm or internet guru comes to you and claims they can put you or your firm on the first page of Google results. The fact is many of them can, but it often is short lived and to stay first in search engine results requires a consistent buy of service, a coherent plan and a lot of work/money. Of course other firms get you there for a short period of time only to see after a few weeks your firm slipping back down into the back pages and almost certain obscurity.

What we have learned at The Legal Broadcast Network is that through the use of our powerful syndication package that our commentators and guests often jump up to the first page of both standard and video Google searches and stay there for a very long time. How we do this is of course some what proprietary and not something I care to share here, but the fact is that unless a firm has a coherent strategy to get their legal video or law firm marketing video SEEN, what is the value of spending money to produce it in the first place?

Check out today's final installment on The Three easy steps to success in using video in legal marketing and watch for next weeks series on Branding your Law Firm or Practice using video on the internet.