MGA Loses Rights to Bratz Doll

Bratz dolls are facing removal from all shops after a US federal court banned parent company MGA Entertainment from making the Barbie-rival.

The court issued the order after Barbie-maker Mattel, won a landmark copyright-infringement case against MGA in August.

Bratz designer Carter Bryant had been found guilty of developing the Bratz brand while still working for Mattel.

MGA has appealed the ruling, which severely undermines its business model.

A federal judge in California banned MGA from selling and making all 40 multi-ethnic dolls in the Bratz line.

But it allowed the company to wait until after Christmas to begin removing dolls from the shelves.

The ruling "underscores that MGA should not be allowed to profit from its wrongdoing", said Mattel, the world's biggest toymaker.  (BBC)

Comments

[Bratz Games]

Too bad, I know there are going to be a lot of disappointed kids out there.