Phil Wainewright on Emerging Web and Advertising Trends

Mark Wahlstrom discusses current web monetizing trends and future models with Phil Wainewright (ZDNET) in this week's edition of Chairman Mark. Click here to read the full and expanded coverage of this important analysis of marketing and advertising issues that should be of interest to any lawyer, legal marketing firm or others examining internet advertising options.

What has been pushed as internet advertising and effective media sales may, in fact, be a badly flawed model and this analysis by one of the premier thought leaders in SaaS and other internet applications should be a must-listen for the LB Network audience.

Phil Wainewright is an influential commentator and strategist on emerging software industry trends. He first spotted the significance of on-demand software services in 1998, then he set up ASPnews.com, which rapidly became a standard-bearer for the nascent industry.

He sold ASPnews in January 2000 and went on to found Loosely Coupled, a specialist website covering enterprise adoption of web services and business process automation. He recently completed a series of analyst reports for Summit Strategies on current trends in software-as-services. You can learn more about Phil Wainewright by visiting his web site at www.philwainewright.com or reading his commentary and blog on ZDnet.com

Comments

[Jonathan]

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