Rocket Lawyer CEO Charley Moore

Scott Drake talks with Rocket Lawyer.com founder and CEO, Charley Moore in today's edition of Speaking of Justice.

Rocket Lawyer CEO Charley MooreCharley describes the site's development and success model in a wide ranging interview. Sites like Rocket Lawyer are often a source of concern for bar associations due to a fear they are under-cutting lawyers in their state. What this interview and deeper analysis reveal is this is actually a tremendous tool for attorneys to drive business to their practice at the exact moment the client is looking for help.

In partnership with LexisNexis, H&R Block, Houghton Mifflin, and other great companies, RocketLawyer.com is an easy and low-cost legal help service that is exploding in web traffic and moving past similar services such as Legal Zoom.com, with a unique business model that doesn't compete with lawyers but in fact stimulates awareness for the need to hire a lawyer.

For over 10 years, as the number one developer of retail legal self help software in America, Rocket Lawyer built and supported more do-it-yourself legal software products than anyone in that niche business. Their products included H&R Block® Home and Business Attorney, Broderbund® Family Lawyer™, WillWriter™ and MyAttorney™, published by Avanquest USA™. As is typical with many legal service firms, all the Rocket Lawyer legal forms are reviewed by experienced attorneys.

Of course this is all priced at exceptional value to the cost of obtaining standard hourly legal advice, but what makes Rocket Lawyer so unique is their partnership with real lawyers in the customer's community. They offer, right on their site through an easy click through process, access to thousands of licensed attorneys and provide the tools to work with them efficiently. 

This ability to marry "do it yourself" with "find an expert" ultimately ends up driving a great deal of business to it's partner attorneys, all tracked and measured through Rocket Lawyer's exceptionally powerful software and technology. The fact is most people who start working on legal forms quickly realize they need the assistance of a real lawyer and then go looking for one, typically right on the web site of Rocket Lawyer.

This is an intriguing interview with one of the leading technology firms working in the legal information and marketing area and should be of interest to lawyers looking to partner with Rocket Lawyer as well as consumers who want access to the sites broad range of services.