How Can The Auto Industry Survive?

Auto industry expert Rob Dilmore discusses what GM and Chrysler must do to survive...

1) Build well made cars
2) Sell them cheap.

Sounds simple right?

Dilmore says that there are far too many colors and fabric types being offered, which defeats the purpose of mass production. A car needs to be made efficiently so that it can remain inexpensive: The less customization, the lower the cost.

Said Dilmore, “Pouring money into the car companies without a product that will sell in mass is a huge mistake. You can't spend your way out of debt; you have to sell your way…”


In this interview Scott Drake talks with Dilmore about:

• What's really wrong with the auto industry that no one is talking about?

• What can Automotive History Teach us?
• How can the Auto Companies stay afloat in the current economy?
• What should be the Government's Role?
• What trap is America setting for itself with answering problems with money?
• How can India produce a new car for $1979?
• And finally, what is the SINGLE THING General Motors needs to do to meet the immediate needs of Americans that will, in turn, give GM the U-turn they so desperately need?

Watch the interview....