Sports Law expert Michael McCann "O'Bannon v. NCAA"

Last wwek Ed O'Bannon got some company in a lawsuit that may conceivably lead to the end of amateurism in big-time college football and basketball.

(Michael McCann's article in Sports Illustrated)

Should athletes whose college days are long behind them be paid when the NCAA licenses their images and likenesses? Should they be able to negotiate their own licensing deals with television networks, video game companies and various businesses that use those same images and likenesses?

According to former UCLA basketball star Ed O'Bannon and a class of thousands of other former men's basketball and football players, the answer to both questions is yes.