Anthony Biller, "Small Business Trademarks"

Many small business owners, in the beginning, concentrate on getting the business off the ground often putting thoughts about brand and establishing trademark off until after they turn a profit. Trademark experts say this can be deadly.

Scott Drake interviews Anthony Biller, a partner with Coats & Bennett in Raleigh, N.C., and chairman of the American Bar Association's Intellectual Property Law Trademark Committee.

Biller says it's important to consider trademark early in the business development process.

• Don't wait to protect your brand (Reuters)
• Trademarks (FindLaw)
• Register a Trademark (FindLaw)